Tuesday, 5 August 2014

You can now book any type of Hotels in Madikeri with the help of booking websites.

A hill station Madikeri also called as Kodagu or Mercara or coorg is the famous tourist destination of the State Karnataka. Rolling coffee estates, Aroma of Cardamom, Black pepper and Coorg pure honey is very famous. City is normally cool with complete green lush city alone is completely blessed with Natural Beauty. Many tourist destinations with always chill environment keeps entire day fresh and enthusiastic. Holy place Talakaveri, snow covered Raja seat, Bagmandala, Abbey falls, Tibetan colony and monastery etc makes your trip memorable. If you wish to surf the sites of Madikeri then it would be really thrilling and excited to enjoy this change in climate. Make your staying even comfortable and smooth by booking Hotels online by website. Website that lists you all the Budget Hotels in India and drop you along with the facilities adjoined in those hotels.

If you want your stay to be lavish and home environment with all the amenities, Website lists you all the Luxury hotels in Madikeri, that fetches you a transparent detail information about the variety of room available, Well furnished room, Availability of food variety, Lodging and hospitality that provided in the hotels will be clearly uploaded in website with image Gallery. So as per your requirement can book the choice of hotels. In similar website also lists you Star Hotels in Madikeri, and each hotels with respective fee structure will be clearly mentioned, so as per your financial balance can book the hotels online. And website that promises no additional or hidden charges adjoined.

If you are looking for normal hotels with not much lavishness and accompanied only with basic amenities, than website also lists you all the Budget Hotels in Madikeri and the fee structure, so as per your financial match and considering the basic amenities you require, hotels can be booked Online.

Online Hotel booking website makes you free from reaching Service agents. If you go to service agents they charge you additional charges for their guidance and couldn’t even promise a good hotel with proper services. So you need to blindly pay the amount for room staying, and get a poor service that makes very uncomfortable stay and get mood turn off to enjoy the places. One more common issue you face when you visit an unknown place is, you will find same facilitated hotels in two different rates, than again put you in thought of confusion to choose the better. So to arrest all this hurdles, online hotel booking website is the best option. If you are looking for cheap hotels in Madikeri with only basic facilities website lists you all the hotels available in this category.

Sunday, 29 June 2014

What is Mobile RTB Exchange?

Mobile RTB exchange has brought about a whole new dimension to mobile marketing. Wondering how? Before we look at how real time bidding (RTB) has affected the online marketing scenario, let us take a quick look at it basics.

In the past, when a company wanted to advertise a product online, they would identify the target audience group, study the demographics and identify the age group. After all these aspects were taken into consideration, a marketing strategy would be prepared. Based on the strategy, a website would be selected, and then the actual process of advertising will take place. The advertiser will contact the website publisher and request for permission and space to display the advertisement.

These days, however, the entire mobile marketing process is totally different. Now, website publishers “broadcast” the number of impressions the sites have on a real time basis. They advertise their reach and the number of impressions the websites receive on a real time basis. All this information is generally provided to the advertisers via an ad exchange that distributes the information to all the advertisers. Based on this information, the advertisers (in this case, the buyers) bid for a space on the website to display the website. The publishers review all the bids they receive and provide the ad space to the highest bidder. This is how the entire process of mobile RTB exchange takes place. The entire process could be completed in a matter of few seconds.

There are two types of platforms that regulate the entire process. They are called demand side platform and supply side platform. The demand side platform (DSP) allows advertisers to access different inventories, allowing them to create multiple advertising campaigns. Supply side platform (SSP), on the other hand, makes use of all the generated data about impressions and allow media agencies to customize their bidding.

With Smartphones becoming more popular, there has been a shift towards mobile websites. More advertisers are scrambling for space on the mobile apps and websites. So, the publishers find that bidding is a good way to optimize their revenue and also ensure the right type of advertisements is displayed to their visitors. Therefore, mobile RTB exchange creates a win-win situation, both for the website publishers as well as the media agencies. This method has also brought about a lot of changes in mobile marketing, which has brought about its own set of advantages and disadvantages.